Kansha
Educate users on different varieties of tea and provides a guided experience in purchasing them
Tea is the second most consumed beverage in the world.
It also brings a lot of healthy benefits and can serve as an alternate option for caffeine. However, tea comes in numerous varieties which can make its buying experience frustrating.
Business Objective
To educate tea lovers and newcomers about the various types of tea they are not accustomed to and encourage them to make a purchase.
Project Goal
To create a technological solution that provides users a seamless experience in understanding, selecting, and buying tea.
TIMELINE
3 WEEKS
ROLE
SHERLEY
LEAD DESIGNER
TOOLS
SKETCH
INVISION
ZOOM
Workflow
01
Research
Desk Research, Competitor Research and User Interviews
02
Persona
Persona and User Journey Map
03
Workshop
Low-Fi Sketch, User Interview and Analysis
04
Define
Wireframe, and Mid-fi Sketch
05
Design
Art Direction, Accessibility, and Prototype
06
Validation
Infographic and User Testing
01
Research
I have conducted various of research such as desk research, competitor research and user Interviews.
For user interviews, I have gathered 6 people that vary in age (20–40), occupational background, gender, and race.
The goal is to eliminate bias and to gather different perspectives from people with different accessibility levels. Click here to view more of the research artifacts.
COMPETITOR RESEARCH (DATA COLLECTED FROM USER TESTING)
COMPETITORS
Have overwhelming selections of tea and it intimidate the users
Lack of storytelling of the tea's history, culture and tradition
Don't offer extensive accessibility on their platform
PAIN POINT
Doesn't provide a clear guidance to users on which tea that they might like
5
4
2
2
USER INTERVIEWS
Do not know the tea's history and tradition
Lack fundamental knowledge on tea and its benefits
Find it challenging when purchasing tea because there are numerous selections to choose from
INTERVIEW RESULTS
5
4
3
Have to take an extra step to translate some tea descriptions
1
USERS
02
Persona
From here, I have identified the goal, frustration for the people.
The goal is to ensure that I solve the frustration so that the platform is usable for everyone.
Click here to view more of the documentation.
03
Workshop
I have conducted a workshop with the same 6 participants to gather their feedback on my sketches. From here, I have gathered the following findings:
1. Users love the guidance or tutorial feature
As if it helps them to navigate through the complex tea selections.
It boosts their interest in purchasing tea.
2. 'Learn' feature
Users find that being able to understand the tea's history, culture and benefits help them to appreciate tea even more.
3. Retake quiz and View Shop
If the recommendations are not to their liking the first time, 50% of the users want to retake the quiz again, while the other 50% prefer to view Shop instead.
4. Email address registration
Users hesitate to provide their email address in order to get their tea recommendation result.
5. Users love the 'Card' concept
It boosts their interest to interact with the app
04
Define
From the quick user testing session, I have learned that the features that I have designed in giving tea recommendations are successful in boosting users' interest in purchasing tea.
This fulfills the objective of tea they are not accustomed to and encourages them to make a purchase from here, I have updated my design based on the feedback. To view the artifacts, click here.
05
Design
My inspiration comes from the Japanese Tea Ceremony. This ceremony is tied to a common practice in Zen Buddhism, which is the methodology of putting worries and concerns aside by living the moment and stepping away from fast-paced life, to appreciate the moment.
That is the reason I named my app 'Kansha', which is Japanese for 'gratitude' or 'to appreciate'. I want to remind the users to slow down and appreciate the little wondrous joys of life-- by using color palettes that project warmth and serenity found in this Tea Ceremony. To view the documentation, click here.
06
Validation
COMPETITORS
KANSHA
Able to guide users to select tea based on their liking
Gauge their interest in purchasing tea
Platform can educate and teach users in tea
Platform is easy to use and accessible
Positive experience and interaction
KANSHA
3
2
1
3
2
6 (+3)
5 (+3)
5 (+4)
6 (+3)
5 (+3)
COMPETITORS
Afterthought
The Challenges
1. To reduce various of complexity
Various type of teas and make them easy to understand and interactive. Also on how it can align with the business objective.
2. To gather people with different accessibility levels
Finding people who are color blind, have poor vision, and are left-handed are challenging especially under a short period of time.
Next Step
Conduct more research, usability testing and collect data.
So that I can better integrate the app's design for people with different accessibility concerns. Ultimately, this serves to fulfill the goal of expanding the market for all users in order to increase buying interest within the app
Let's work together.
We can build a better platform for everyone.