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Kansha

Educate users on different varieties of tea and provides a guided experience in purchasing them

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Tea is the second most consumed beverage in the world.

It also brings a lot of healthy benefits and can serve as an alternate option for caffeine. However, tea comes in numerous varieties which can make its buying experience frustrating.

Business Objective

To educate tea lovers and newcomers about the various types of tea they are not accustomed to and encourage them to make a purchase.

Project Goal

To create a technological solution that provides users a seamless experience in understanding, selecting, and buying tea.

TIMELINE

3 WEEKS

ROLE

SHERLEY
LEAD DESIGNER

TOOLS

SKETCH

INVISION

ZOOM

Workflow

01

Research

Desk Research, Competitor Research and User Interviews

02

Persona

Persona and User Journey Map

03

Workshop

Low-Fi Sketch, User Interview and Analysis

04

Define

Wireframe, and Mid-fi Sketch

05

Design

Art Direction, Accessibility, and Prototype

06

Validation

Infographic and User Testing

01

Research

I have conducted various of research such as desk research, competitor research and user Interviews.

For user interviews, I have gathered 6 people that vary in age (20–40), occupational background, gender, and race.

The goal is to eliminate bias and to gather different perspectives from people with different accessibility levelsClick here to view more of the research artifacts.

User Research | KANSHA

COMPETITOR RESEARCH  (DATA COLLECTED FROM USER TESTING)

Competitor Research

COMPETITORS

Have overwhelming selections of tea and it intimidate the users

Lack of storytelling of the tea's history, culture and tradition

Don't offer extensive accessibility on their platform

PAIN POINT

Doesn't provide a clear guidance to users on which tea that they might like

5

4

2

2

USER INTERVIEWS

User Research.png

Do not know the tea's history and tradition

Lack fundamental knowledge on tea and its benefits

Find it challenging when purchasing tea because there are numerous selections to choose from

INTERVIEW RESULTS

5

4

3

Have to take an extra step to translate some tea descriptions

1

USERS

Persona | KANSHA

02

Persona

From here, I have identified the goal, frustration for the people.

The goal is to ensure that I solve the frustration so that the platform is usable for everyone.

Click here to view more of the documentation.

03

Workshop

I have conducted a workshop with the same 6 participants to gather their feedback on my sketchesFrom here, I have gathered the following findings:

1. Users love the guidance or tutorial feature

As if it helps them to navigate through the complex tea selections.

It boosts their interest in purchasing tea.

2. 'Learn' feature

Users find that being able to understand the tea's history, culture and benefits help them to appreciate tea even more.

3. Retake quiz and View Shop

If the recommendations are not to their liking the first time, 50% of the users want to retake the quiz again, while the other 50% prefer to view Shop instead.

4. Email address registration

Users hesitate to provide their email address in order to get their tea recommendation result.

5. Users love the 'Card' concept

It boosts their interest to interact with the app

Low-Fi.png
Mid-Fi.png

04

Define

From the quick user testing session, I have learned that the features that I have designed in giving tea recommendations are successful in boosting users' interest in purchasing tea.

This fulfills the objective of tea they are not accustomed to and encourages them to make a purchase from here, I have updated my design based on the feedback. To view the artifacts, click here.

05

Design

My inspiration comes from the Japanese Tea Ceremony. This ceremony is tied to a common practice in Zen Buddhism, which is the methodology of putting worries and concerns aside by living the moment and stepping away from fast-paced life, to appreciate the moment.

That is the reason I named my app 'Kansha', which is Japanese for 'gratitude' or 'to appreciate'. I want to remind the users to slow down and appreciate the little wondrous joys of life-- by using color palettes that project warmth and serenity found in this Tea Ceremony. To view the documentation, click here.

Accs Branding.png

06

Validation

Validation.png

COMPETITORS

KANSHA

Able to guide users to select tea based on their liking

Gauge their interest in purchasing tea

Platform can educate and teach users in tea

Platform is easy to use and accessible

Positive experience and interaction

KANSHA

3

2

1

3

2

6  (+3)

5  (+3)

(+4)

6  (+3)

5  (+3)

COMPETITORS

Image by Hannah Olinger

Afterthought

The Challenges

1. To reduce various of complexity

Various type of teas and make them easy to understand and interactive. Also on how it can align with the business objective.

2. To gather people with different accessibility levels

Finding people who are color blind, have poor vision, and are left-handed are challenging especially under a short period of time.

Next Step

Conduct more research, usability testing and collect data.

So that I can better integrate the app's design for people with different accessibility concerns. Ultimately, this serves to fulfill the goal of expanding the market for all users in order to increase buying interest within the app

VIEW MY OTHER CASE STUDY

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Let's work together.

We can build a better platform for everyone.

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