Project
Details
Designer
and Researcher
Sherley Soraya
Tools
And Timeline
Sketch, InVision, Miro, and Adobe Suite
1.5 Months
Tasks
Case Study, User Interface, User Experience, User Testing, Prototyping, and Art Direction
Problem Space
How can we assist newcomers to tea explore their personal tastes and preferences?
Case Scenario
You are not an avid tea drinker and are intimidated by the complexity of tea
Research Conducted
Three Competitors
Four User Interviews
Three User Testings
Three Iterations
Solution
Hasu No Hana will help users expand their knowledge in tea
Tea is similar to wine. It can be intimidating to learn about as there are many different complex tea selections. To better assist newcomers, I designed an app that will help them explore their personal tea palette. The app aims to provide a guide to tea consumption with the option to purchase high quality tea
How It Works
Users are able to order various tea selections based on their preferences
Post sales, users can submit consumer feedback, and the app will provide suggestions for the next purchase. There will also be a special kettle that comes as a bonus feature to the app that helps users adjust the perfect boiling temperature for each tea selection
Target Market
Young adults, adults,
and office workers
People who want to substitute their caffeine intake from coffee to tea;
People who want to seek expertise and insights from others to explore various tea choices
To help users to find their perfect cup of tea
First Phase
Competitors
Research, Interviews
and Insights
Most of the biggest tea brands and vendors have similar patterns when it comes to selling their product: A heavy focus on displaying products on shelves whether online or in a store. This narrow approach lacks appeal and does not tell a story, making tea such a boring product to invest in. True tea lovers know that there are numerous tea varieties which have their own tales to tell. By making tea easier to understand and follow, consumers will more likely purchase tea and appreciate its culture and story
Second Phase
Persona
and Pain Point
I conducted an extensive user research and determined that the most common pain point that many of these different personas share is intimidation by tea varieties and brands they do not understand or never heard of
Third Phase
Concepts, Sketch and User Testing
I held a brainstorming session with a number of participants to showcase my lo-fi sketch to get feedback and ideas on how to tackle problems which include how to make users feel less intimidated to explore various tea selections. Through the session, I was able to come up with a simplified app design that reduces complexities in tea purchasing and consumption.
Fourth Phase
User Journey
and Wireframe
An important benefit of this app is the ease in navigating through post sales experience due to a simple reorder process. I created an internal trigger within the app to collect customers' feedback on their tea selections. If the users rate their selections high, it will save that selection for future reorders and recommend additional options that are similar to their previous choices. However, if it is ranked low, they will be given a survey that helps determine what aspects of the tea flavors that they do not enjoy followed with a promotional discount for their next order.
Fifth Phase
Art Direction
I utilize metaphors to execute branding. My inspiration comes a traditional Japanese tea ceremony. The goal is to preserve the feeling of traditionalism, history, and elegance.
Sixth Phase
Prototyping
The goal is for the users to pick the best tea selections that suit their palette. They will also have the ability to build customized tea selections using the easy-to-understand app system to craft their personalized tea combination recipes.
The Final Product
